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July 18, 2006

The big kids (like NBC) join the videoblog crowd

As noted by Jeff Pulver in our videoblog last week, the big incumbents in television are part of the disruptive force bringing TV to the Net. Case in point is a new videoblog from NBC chief anchor Brian Williams, with just-good-enough quality that gives the peacock network instant vlogging street cred.

The NBC videoblog, called The Early Nightly, just started this week, according to the Hollywood Reporter, which will probably become a must-read for the Internet TV crowd going forward. In the segment up now, Williams has a camera follow him down the hallway as he shows off the NBC Tel Aviv bureau, and his body armor. Bonus vlogging points to the NBC employees who don't even bother to move to the side as Williams and the cameraholder come past.

While the "edginess" of these clips is likely scripted, the lack of "professional" broadcast quality in the clip shows that NBC, like CNN before it, is more than willing to put stuff up quickly without too much polishing, meaning perhaps that we will get more substance and less flash. It will be interesting to see if Williams uses the vlog to provide background or his opinions on the news as it unfolds, something the format is well suited for.

Lured in by the videoblog, I found myself watching a few of the related clips, including the well-produced, three-minute segment that fully explained what Hezbollah is, and why the various players in the world's newest battle are up in arms. Great stuff, and I didn't have to wait through NBC's prime-time agenda to get it.

Gee, information on demand, when I want it, in a quick, easy-to-digest format. Done by professionals, who aren't afraid to not look their best anymore because they are confident in the material, not the makeup. Anyone want to bet that this is where videoblogging will really succeed, at least for most of the audience?

BONUS online video link: Dave Winer sees a revolution starting with John Edwards' embrace of BitTorrent. Still think we need AT&T's quality of service to get interesting Internet video?

Posted by paul at July 18, 2006 04:28 PM

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