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October 17, 2007
A Case Study in Bad PR...
I recently got an e-mail out of the blue from a PR firm representing a satellite company, saying "So and So would make a great VON Pioneer and would be of interest to your readers" - in other words, he'd make a great cover story.
Didn't know the PR firm. Was familiar with the satellite company (see SkyCache/Cidera/"Satellite Broadband" Magazine). Knew that said satellite company had never-ever been to a VON, either in a direct (exhibit role) or an ancillary (speaker/podium) role.
So, out of the blue, I'm supposed to put this Guy on the cover of VON Magazine when nobody's every seen his company at a show or heard him speak at a show. Yet, he's supposed to be of interest to "your readers."
Point this out to the PR flack. "Well, I wasn't suggesting a cover story," he doeth protest.
This is where I turn to Chris Brogan and go "Hand me the TaZer, Bro.." because the "VON Pioneer" pieces ARE cover stories.
I could use this to rant about how bad PR companies are, but then I'd go into another rant about satellite companies and I'm going to start channeling Kinneson, and it just wouldn't be pretty.
*sigh*
Posted by dmohney at October 17, 2007 12:30 AM