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August 01, 2007
Some news, isn't.
Do I need to get an e-mail on the most recent blog by the CEO of a company? Or, for that matter, what PR firm is representing firm XYZ.
No.
Let's take these in reverse order. If PR firm is representing firm XYZ, then I expect the PR firm to call me up and start pitching me about firm XYZ, end of story. If not, I don't care, just like I don't care about who is picking up the firm's garbage, catering their meals, or providing their office supplies.
Most recent blog of CEO: Well, if I was following the guy's blog in the first place, I'd care, yes? I'd be RSS-ing it. Or the PR firm would be pitching me the latest philosophical statement of CEO, rather than "Hey, here's the guy's blog, and he says X..."
Hey, if he's saying X, shouldn't the PR firm be lining up interviews, doing a little pitch, etc, rather than this passive/aggressive "Here's his blog opinion."
If it's really cool, I'm going to end up reading it in Jeff Pulver's blog anyway.
Save press release for news. Let blogs be blogs. Thank you.
Posted by dmohney at August 1, 2007 12:28 PM