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July 03, 2007

(Truck) Driver Management Software???

Just when I think it's safe to stop complaining about PR firms...

I get a call from a rep from a two-name firm. Wants to know if we cover driver management software. As in vehicle driver.

"Uh, what's that have to do with IP Communications?" I ask, perplexed.

"Well, the software is being used by Time Warner Cable and the company wants to reach telecommunications firms..."

"OK, driver as in, truck driver?"

"Yes, is that something your magazine covers?" (OK, I'm simplifying here, but you get it).

*sigh*

If we were in the business of covering telematics, I might be able to stretch things such that it might fit. But we don't, it doesn't.

*sigh*

Posted by dmohney at July 3, 2007 12:17 PM

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