« I'm an EVDO guy. | Main | One problem - Three X Rays »
May 09, 2007
Last night at the ball park
I spent last night at Camden Yards swapping stories with Glenn Bischoff of Mobile Radio Technology and watching a most excellent ball game.
Between plays, we were shooting the breeze about PR firms and how most of them are Evil and Lazy, as well as the bad things companies do to shoot themselves in the foot. Things like "If you write about us, we'll advertise in your magazine." (Riiight). Or turning down a request for a meeting or an interview because the company is "too busy."
Let's think through Scenario A. I write about Company XYZ. We send over sales rep with a contract the next month. And then they don't buy. Or they say "Well, if you write a little more, we'll buy." And then more... and then more... and 12 months later the verbal promise is worthless.
I know when I put in an interview request with a company I'm alternatively shocked and annoyed when the process gets dragged out for over a week. Remember, Microsoft has a rapid response team ready to go and gave me a 2 hour turnaround time.
Not everyone has the deep pockets of Microsoft, but seriously, if I ask to talk to you, and you don't get back to me in a reasonable fashion... why should I come back the next time I have an opportunity? Might as well call your competitors and see what they have to say.
Posted by dmohney at May 9, 2007 11:34 PM