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May 24, 2007
Before you pick up the phone, what time is it?
Using e-mail over the phone as a means of first contact is strongly recommended if you don't know what time zone someone is in.
Bob Emmerson, VON Magazine's European Editor, once got a call at 2 AM his local time (he lives in the Netherlands) from a PR flack in Southern California calling at the end of the day out there. Since Bob's office is his home, Bob was, shall we say, rather irate over the call; said caller ASSUMING that Bob was in Melville, NY.
After all, the magazine receives mail in Melville. Wouldn't the European editor be in Melville? Despite the fact of having to dial overseas codes to make the call +31
Didn't help that said caller was one of those just-out-of-college green-behind-the ears types who knows nothing and was left to her own devices by her supervisors.
And you wonder why I have no respect for most PR firms.
I've received a number of unsolicited after 5 PM ET calls from Left Coast PR firms that should know better.
Kids, if you're going to pick up the phone to pitch, at least know what time it is on the other end.
Posted by dmohney at May 24, 2007 10:52 PM