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April 25, 2007
Psst - Your PR firm doesn't read VON Magazine!
Got a call from one "name" PR firm and an an e-mail from another firm asking all about what was going on with the June issue of VON Magazine.
The "Name" PR firm wanted to know more about the deadlines for the June edition and did we accept vendor-written articles.
The e-mail was asking about opportunities for two (2) clients about all the "interesting things" we were covering.
*sigh*
We have run half page ads in the last few editions of VON Magazine clearly stating that we DO NOT ACCEPT vendor-written material. It's also on our website.
We have an editorial calendar on-line here There's a column that says "Editorial Deadline" in it. For June, had anyone bothered to read it, the deadline was April 10th.
Now, I don't expect PR firms to worship and memorize every page of VON Magazine, but if they're going to pitch their clients to us, they should at least browse our website for a couple of clues before they pick up the phone or e-mail us.
"Oh no, we can't read all the magazines out there, there are too many of them---" cry the PR flacks.
If you are billing your customers thousands of dollars per month to promote them, how can you afford not to do your homework?
Posted by dmohney at April 25, 2007 12:00 AM