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April 02, 2007
And so it begins...
I can't believe I'm doing this.
Unfortunately over 80 percent of the PR firms in the world have driven me to blogging.
Why? Because they are they are the ones who are charging their clients thousands to tens of thousands of dollars per month in retainer fees for... what?
I've been working as a published writer since around 1994 or 1995, writing for a couple of hack newspapers, graduating into BOARDWATCH and a couple of other trade pubs in 1997 and beyond, finally ended up at VON Magazine where I now sit as Editor-in-Chief.
In addition to that, I had two day jobs at two Internet startup companies that had me interacting with The Media and PR firms. In the 1996-1997 instance, I was doing classic PR work pitching stories directly to reporters. From 1997-2001 or so, I was Director of Marketing, and ulimately had a staff of two (2) dedicated PR people reporting to me, plus I went through a number of PR firms.
Sooo, I've seen a lot of PR firms "do their thing" over the past 3.5 years, heard too many companies complain that we didn't write about them in such-and-such and aritcle, and heard wayyya too many pitches from youngsters just out of college blindly reading off of a piece of paper.
Enough is enough. I'm getting on the virtual soap box.
Posted by dmohney at April 2, 2007 04:21 PM