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April 23, 2007
Ambulance Chasing PR!
"Look! RIM and Blackberry have an outage! Let's exploit it for our gain!"
Does that sound like a PR strategy or a quick way to generate a couple of hits off of someone else's misery? Look at this recent pitch...
"As enterprises and service providers roll out new video, voice and data services and applications, they are relying more heavily on Gigabit and 10 Gig Ethernet. A breakdown in performance or interoperability can have far reaching effects -- as recently demonstrated by the failure with Blackberry."
The e-mail goes on to suggest a conversation with a testing firm because -- harumph-harumph -- Blackberry didn't do enough testing so we'd like you to tell you how testing would avoid such a scenario to avoid being like Blackberry.
Is this a good idea?
It strikes me as taking advantage of someone else's misfortune, rather than trying to make a case upon the merits of one's own products and value proposition.
Posted by dmohney at April 23, 2007 06:29 PM